Precision copy, dispensed with a dose of the surreal.

Welcome to the dispensary.

FORMULIST™ isn’t an agency or a copy shop: it’s a one-woman content lab. Remote, intentional, alchemically-inclined and built for brands who want their words to glow.

The studio is led by Ashlee. I’m a writer and former urban planner and I built the studio after a brain injury reshaped my career. I’m here to formulate and deliver potent, unforgettable words.

Whether you’re launching a new collection, reworking your website, or finally sending that email newsletter, I create copy that captures your essence and converts with ease.

I love working with:

  • Quiet creatives

  • Brand designers & studios

  • Ethical disruptors

  • Boutique e-commerce brands

  • Weird little internet people (in the best way)

WHY FORMULIST™ IS DIFFERENT

You fill out a detailed, asynchronous form, send your moodboards, references, and chaos.

I extract your tone like a chemist and deliver it back as precision-built content.

The result? Copy that feels eerie in how well it fits.

This is copy for brands who:

  • Care about tone as much as typography

  • Want to feel something when they read their own website

  • Are tired of being told to “just be more relatable”

  • Think visually, act intuitively, and don’t need permission to make magic

  • Value efficiency, and aesthetic control

Copywriting services for soulful brands:

  • Blog Writing
    Story-driven, SEO-smart articles to anchor your online presence.

  • Email Newsletters
    Written with warmth and rhythm to keep your audience opening every time.

  • Instagram Captions
    Thoughtful micro-copy to share your world and spark connection.

  • Copy Edits + Refinement
    Polish your words.