Welcome to the lAB NOTES.

A rotating library of copy prescriptions, strategy formulas, and tonal experiments from the FORMULIST™ lab.

Client Strategy, Custom Packages, Creative Control Ashlee Adams Client Strategy, Custom Packages, Creative Control Ashlee Adams

Lab Note 1.0 ✦ How to Prescribe Your Own Copy Compound

Not every brand fits inside a tidy little vial. Some arrive volatile. Luminous. Hard to pin down. They resist the usual doses because they aren’t made for mass formulation. They’re made to be mixed.

Here’s how to tell if your brand needs its own custom dose i.e. a FORMULIST™ Custom Compound.

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