Welcome to the lAB NOTES.
A rotating library of copy prescriptions, strategy formulas, and tonal experiments from the FORMULIST™ lab.
Lab Note 2.0 ✦ The FORMULIST™ Process, Visualised
FORMULIST™ is not a traditional content studio. We work in flow — which means we’ve built a system that protects it.
Here’s how your copy moves through the FORMULIST™ lab - consider this your compound’s journey, from brief to bottle.