Not every brand fits inside a tidy little vial. Some arrive volatile. Luminous. Hard to pin down. They resist the usual doses because they aren’t made for mass formulation. They’re made to be mixed.

Here’s how to tell if your brand needs its own custom dose i.e. a FORMULIST™ Custom Compound.

FORMULIST™ is not a traditional content studio. We work in flow — which means we’ve built a system that protects it.

Here’s how your copy moves through the FORMULIST™ lab - consider this your compound’s journey, from brief to bottle.